CPA Networks & Google Compliant Image Creatives
Working with image creatives last night, I had to shoot off an email to my main affiliate networks with a request that I think all affiliates can agree is lacking in the industry. We need compliant creatives in the networks supporting all the available Google image formats!
New AdWords Technique for Competitive Spy Intelligence
I just received a very interesting email from one of the foremost experts on Google Adwords, Perry Marshall. I’ve been following and studying Perry Marshall since 2005 (when I was just a wee little PPC baby, tinkering with Adwords using Google Cash methods).
Once again though, the latest cutting edge Adwords strategies often become mainstream once [...]
Anatomy of A Successul Content Network Campaign Part 1
Unlike search campaigns, campaigns on the content network are fundamentally different in many ways. A lot of new marketers make the fatal mistake of leaving the option in Adwords selected to run their same search campaign on the content network. This is a big no no for many reasons…
Google Adwords Editor 6.5 (Now With Keyword Research)
Google finally did something I had long desired be added as a feature of the Adwords Editor tool. They added built-in keyword research functionality, or “Keyword Opportunities” as they called it.
One of just a handful of new features in Adwords Editor 6.5, the Keyword Expansion addition makes finding and adding new keywords to your existing [...]
Split Test Your Adwords Ads For Value Per Impression
If you split test your Adwords ads (or MSN/Yahoo ads, etc), you are only getting half the information you need to determine which ad is bringing you the most bang for your buck.
Normally, people choose a winning ad with split tests based upon the highest click thru rate over a given period of time. But [...]
