Today I got the following email from a marketer most of you have probably never heard of. He’s not your typical guru IMer in that most of his emails are giving away something of extreme value, and most of his tools are free. In fact, most of his free tools are more functional and have made me more money than most tools I’ve paid for. For example…for an awesome PPV tool he created, check out Laser URL, again…free.

I highly recommend you check this guy out, download whatever tool he’s giving away and get on his email list. You’ll make more money because of it…trust me. I have.

BTW: His name is Matt Harward, creator of the famed site sniper pro.

Here’s that email I received this morning. Read it…then check out his new ImageAd Builder tool he’s giving away for his birthday. I used the beta version a while back, great tool!

Oh, and Happy Birthday Matt!
_____________________________

Wes,

I’m turning *40* on Thursday.  I don’t know whether that’s the good news… or the bad

I do know that I’m throwing a party, though.

My only problem is that most my friends are IM’ers, like me.  And they’re all over the world.

So, while I’d love to invite you to my place on Thursday for the “offline” party, I’ve got another idea for my online friends.

Before I release my new content network crushing software and strategies for sale, I’m giving it away to you.  But only for the week surrounding my birthday.

Seriously.

I just posted the first release of the software this morning, along with a short tutorial video.  You can download it at:

http://www.imwarfare.com

Then, on Thursday, I’ll give you a strategy guide and show you some cool tricks you can do to get huge traffic and low-cost clicks from Google.

And next Tuesday I’ve got a huge announcement.  I love my birthday… and I’ve really out-done myself this year.  But 40 seems like it should be a big deal… no?

http://www.imwarfare.com

Go get the software right now… it’s my birthday present to you

Wealth and Abundance,

Matt Harward
http://www.mattharward.com
http://www.sitesniperpro.com

P.S.  Since you already know me, I’m actually giving a sneak peek on Thursday (my actual birthday) of what I’ll be unveiling next Tuesday.  Get the content network software and then watch your inbox for more information…

I think you’ll like it.

Lately, I’ve been experimenting a lot with image ad placement campaigns in the content network. I like image campaigns for a couple reasons:

• Image ads of course are more eye catching than text ads
• Using image ads with placement targeting can be very effective
• You can dominate an entire ad region with an image ad
• There is less competition for certain verticals in the content network
• They’re quick & easy to setup
• Google’s quality score works differently than search, making direct linking to the offer a much more viable solution.
• And if you’re lucky enough, the creatives have already been made by the advertiser
  * (the caveat of course is that not all ad formats are available, hence the reason I am writing this post)

Last night though, I had to shoot off an email to my main affiliate networks with a request that I think all affiliates can agree is lacking in the industry. We need compliant creatives in the networks supporting all the available Google image formats! Read the rest of this entry

Unlike search campaigns, campaigns on the content network are fundamentally different in many ways. A lot of new marketers make the fatal mistake of leaving the option in Adwords selected to run their same search campaign on the content network. This is a big no no for many reasons:

1) The adgroup structure for a successful content campaign is very different from search.
2) Keyword matching options in the content network are not used (phrase, exact match have no relevance)
3) Content ads are driven by themes vs search ads that are driven by keyword queries.
4) Keyword insertion (dynamic or static) has no relevance in content ads.
5) Your target audience on the content network is much different (and
much wider) than on search, so therefore a new psychology of ad
writing must be used. Read the rest of this entry