Google Adwords Editor 6.5 (Now With Keyword Research)
Google finally did something I had long desired be added as a feature of the Adwords Editor tool. They added built-in keyword research functionality, or “Keyword Opportunities” as they called it.
One of just a handful of new features in Adwords Editor 6.5, the Keyword Expansion addition makes finding and adding new keywords to your existing campaigns quick and easier than ever. You enter your search query, then select the keywords you want to add to either your existing adgroups or new ones. You can then simply drag and drop those keywords into your adgroups in the right-hand tree column.
Click the thumbnail view below to see a quick sample I generate based on the seed “online dating”.
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As you can see, there are columns for volume and competition, rated on a scale of 0 – 5. This obviously differs from the way data is displayed by Google’s online Adwords Keyword Tool, but its a start nonetheless.
The other noteworthy new addition to Adwords Editor 6.5 is the “Keyword Multiplier” feature. Simply put, you combine multiple columns of keywords into all the possible word forms in that order, to quickly expand your keyword list. I’ve used quite a few online and desktop tools that provide this functionality, but it’s nice to finally have it accessible in one interface.
As a quick example in the image below, you can see that I combined types of buyer keywords with name brand computer makers and the type of computer being searched (ie: laptop, desktop). When combined, these 16 source keywords quickly became a nice list of 80 new long tail keywords, ready to be added to my campaigns.
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My prediction: As Google continues to improve the Adwords Editor, some of the more expensive Internet marketing keyword tools will soon become obsolete. Tools like Keyword Elite, Speed PPC, and Keyword Companion will have to grow and evolve beyond their current featureset to compete against a tool that is in Google’s best interest to develop.
To see a full list of the new features added in Adwords Editor 6.5 have a look at the AE 6.5 release notes.
Tagged with: adwords desktop tool • adwords editor • adwords editor 6.5 • adwords software • google adwords software • keyword expansion • keyword multiplier • keyword opportunities
Filed under: Google Adwords • Pay Per Click
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Man, an adsense master would be huge. I met one in Boston, but we could use a local one as well.
I’m starting to hit Google a little, but social media is far easier. The Google Quality Score is killing me. What to do?
I keep listening to the news speak about pay per click so I have been looking around for the best site to get info on