Wow, already June is it? Damn…its true about what they say; the older you get, the faster the time flies. I apologize for the lack of activity since Ad-Tech. I’ve just been focusing on new campaigns, new tactics, and a little “me” time.  Vegas was fun. I got some pics I can’t share…but now its back to work (and blogging)

I’ll have you know, that “a weekly new blog post” is now officially part of my working schedule. It’s etched in on Friday’s 8-10 pm…so if you don’t’ see a new post by Saturday morning, I’m expecting some hate mail!This week I tore apart & restructured my work week, making sure to finally start using the calendar features of MS Outlook. Outlook, Gmail Calendars, and my Ipod Touch are now all in full sync in a very diligent effort to become more organized and become a better business person.

But since its been over a month between new posts, I thought I’d show ya’ll a cool trick I came across the other day. So without further adieu, check this out…

Let’s pretend for a minute that you’re promoting a piece of software. You’re browsing around over at RegNow, and you find an ipod converter software that you’d like to promote.

So you get your campaign all setup, get your analytics in place (I highly recommend GetClicky over Google Analytics), and go live.

After a few weeks while looking at your GetClicky stats, you notice a lot of searches for “ipod converter mac, ipod converter osx, ipod converter software for macintosh”. You dig further and find that 15% of all your traffic is coming from Macintosh computers using the Safari web browser.

But shit…you’ve just realized that you’re sending all of your PPC traffic to a Windows version of the software, most likely hurting potential conversions, and costing you a bundle for poorly targeted traffic.

Now, to remedy this problem you could either:
1) Create a new adgroup with “Mac” specific keywords, ads, and a new destination URL promoting the Mac version of the software, or…

2) Use some simple javascript to send all “Mac Users” to a Mac specific landing page promoting the Mac version of the software.

Huh?

Yeah…forget trying to come up with every variation of “ipod converter” a Mac user might search with. Instead, send them to a landing page of your choosing simple by targeting their browser’s user agent.

Here’s what you need to do to test this (even if you don’t own a Mac):

1) Download and install the User Agent Switcher Plugin for Firefox

User Agent Switcher

User Agent Switcher

2) Import this XML file into the User Agent

3) Add this javascript before the </head> tag of your landing page:

<script language=javascript>
<!–
if((navigator.userAgent.match(/Macintosh/i)))
{
location.replace(“ipod-converter-mac.php?s=ipod converter for the Mac”);
}
–>
4) Optional: Add dynamic Speed PPC tokens to your landing page to customize a message to your Macintosh visitors.

<?php
$seed = $_GET['s'];
$seed = ucwords(strtolower($seed));
$expansion = $_GET['e'];
$expansion = ucwords(strtolower($expansion));
$final = $_GET['f'];
$final = ucwords(strtolower($final));
$keyword = $_GET['t202kw'];
if ($_GET['OVKEY']) { $keyword = $_GET['OVKEY']; }
$keyword = ucwords(strtolower($keyword));
?>

On your Mac specific lander, echo back a custom message like:
Are you look for an <strong><? echo $seed; ?></strong>?

This would show on the page as:  “Are you looking for an ipod converter for the Mac?”

5) Using the User Agent addon, switch your browser to a Mac/Safari or Mac/Firefox setting, then test to see if it works. You can also watch your own clicks from the Spy View of GetClicky or Tracking202 Pro. You should see your own IP address display as a Macintosh computer. You can also test as if you were using a different browser.

If you’ve paid close attention and properly followed all the steps as outlined, any Mac visitor to your entrance PPC landing page will immediately be redirected to your Mac specific lander, where you have custom tailored your page copy and affiliate promotion to your Mac audience.

This quick little addition to your landing pages could mean an extra couple hundred, thousand, or perhaps more in affiliate commissions each month. While before you were just losing your Macintosh visitors to your competition…you’re now leaving much less money on the table, while increasing your conversion rate  and hopefully, your ROI.

This tactic works well with mobile Iphone/Ipod traffic as well. If you want your mobile Iphone users to see a landing page you’ve specifically created and designed for the small 480 x 320 viewing space, all you do is:

<—Iphone—–>

<script language=javascript>
<!–
if((navigator.userAgent.match(/iPhone/i)) || (navigator.userAgent.match(/iPod/i)))
{
location.replace(“REDIRECT LINK HERE”);
}
–>
</script>

Pretty simple stuff eh?

Try it out and let me know what you think. Did it increase conversions? Leave your comments below.

And remember…weekly posts, so if I lag and drag my feet…be sure to ping me!

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Filed under: Landing Pages

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