I just received a very interesting email from one of the foremost experts on Google Adwords, Perry Marshall. I’ve been following and studying Perry Marshall since 2005 (when I was just a wee little PPC baby, tinkering with Adwords using Google Cash methods).

Once again though, the latest cutting edge Adwords strategies often become mainstream once Perry Marshall brings them to the forefront. After reading Perry’s email, I had remembered seeing often strange results with the Adwords listings, but never equated it to much. As much as I’d love to say I found this trick on my own, the credit of course goes to Perry. I won’t paraphrase, so here’s the email in it’s entirety:

from: Perry Marshall <#### [at] perrymarshall [dot] com>
to: [removed]
date: Tue, Nov 4, 2008 at 7:11 AM
subject: New AdWords technique for competitive spy intelligence

Wes,

Today I’m going to give you a very cool trick. Read the rest of this entry

As PPC affiliates, we spend countless hours researching our market, collecting keywords, building landing pages, and writing ads. After endless splits tests and tweaks, we finally find that grand slam “campaign” that seemingly deposits money into our bank, hand over fist. Month after month, the campaign is running strong, until one day for no apparent reason, the money dries up. What happened?

A number of things “could’ve” happened, but there is no time for speculation. There are “intelligence gathering” spiders out there, crawling and collecting all of our hard work into a centralized repository, for other affiliates to simply shortcut their way to your hard earned riches. Can anything be done to stop them? Read the rest of this entry