Today I thought I’d take some time to cover a somewhat mysterious topic to some, and hopefully dispel some myths about the Adwords Quality Score.

There are some major misconceptions about how the Adwords quality score works, how it’s calculated, and what is required to “beat” Adwords and obtain a good quality score.

First off, some of what I want to talk about is based upon information provided directly from Google. But secondly, my own tests have shown that the secret to the magical “10″ Quality Score, isn’t actually all that difficult to obtain and can easily be achieved if you put your copywriter’s hat on.

But first, what does Google say about how the quality score is calculated? I think this video sums it up very nicely and will clear up some of the major misconceptions: {click to continue}
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If you split test your Adwords ads (or MSN/Yahoo ads, etc), you are only getting half the information you need to determine which ad is bringing you the most bang for your buck.

Normally, people choose a winning ad with split tests based upon the highest click thru rate over a given period of time. But the highest clicked ad may not be the ad that drives the most sales.

In fact, it can be very common that an ad with a lower CTR be the ad that is driving the majority of conversions. There are a number of factors that might be at play here, including: Read the rest of this entry