Lately, I’ve been experimenting a lot with image ad placement campaigns in the content network. I like image campaigns for a couple reasons:

• Image ads of course are more eye catching than text ads
• Using image ads with placement targeting can be very effective
• You can dominate an entire ad region with an image ad
• There is less competition for certain verticals in the content network
• They’re quick & easy to setup
• Google’s quality score works differently than search, making direct linking to the offer a much more viable solution.
• And if you’re lucky enough, the creatives have already been made by the advertiser
  * (the caveat of course is that not all ad formats are available, hence the reason I am writing this post)

Last night though, I had to shoot off an email to my main affiliate networks with a request that I think all affiliates can agree is lacking in the industry. We need compliant creatives in the networks supporting all the available Google image formats! Read the rest of this entry

A quick post on a neat little Firefox extension that has come in handy on many an occasion when working with CPA networks in multiple timezones.  Also, if you’re like me and participate in monthly mastermind calls via Skype with other Internet marketers, coordinating time can be a challenge. Therefore I went extension hunting and finally came across one that does the job for me: “FoxClocks for Firefox” Read the rest of this entry