Lately, I’ve been experimenting a lot with image ad placement campaigns in the content network. I like image campaigns for a couple reasons:

  • Image ads of course are more eye catching than text ads
  • Using image ads with placement targeting can be very effective
  • You can dominate an entire ad region with an image ad
  • There is less competition for certain verticals in the content network
  • They’re quick & easy to setup
  • Google’s quality score works differently than search, making direct linking to the offer a much more viable solution.
  • And if you’re lucky enough, the creatives have already been made by the advertiser
    * (the caveat of course is that not all ad formats are available, hence the reason I am writing this post)

Last night though, I had to shoot off an email to my main affiliate networks with a request that I think all affiliates can agree is lacking in the industry. We need compliant creatives in the networks supporting all the available Google image formats! Read the rest of this entry