Today I thought I’d take some time to cover a somewhat mysterious topic to some, and hopefully dispel some myths about the Adwords Quality Score.

There are some major misconceptions about how the Adwords quality score works, how it’s calculated, and what is required to “beat” Adwords and obtain a good quality score.

First off, some of what I want to talk about is based upon information provided directly from Google. But secondly, my own tests have shown that the secret to the magical “10″ Quality Score, isn’t actually all that difficult to obtain and can easily be achieved if you put your copywriter’s hat on.

But first, what does Google say about how the quality score is calculated? I think this video sums it up very nicely and will clear up some of the major misconceptions: {click to continue}
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If you have a quick read of a post I did back in August called “Content Stuffing Your Landing Pages…“, you’ll learn how to hide content with hidden div tags and css stylings.

Taking that same process a step further, you could do exactly the same thing and hide navigational menus that will help the Google bot spider your site, but at the same time, not give unnecessary links to follow for your real visitors.

Google wants to see links to a terms of service, page contact us, privacy policy. Also, having an xml sitemap, links to other internal pages such, and a few outgoing links to high quality resource sites can all improve your quality score. But depending upon the style of landing page you use, these links can be unsightly and lead to visitor “leakage”. Read the rest of this entry

It is often said that content is king online, and when it comes to getting love from the Big G using Adwords, having quality content on your landing pages is no exception. But often times, the laziness often attributed with being a PPC affiliate gets the best of us, making building quality landing pages a royal pain in the ass.

Basically, the secret to a good quality score with Adwords follows many of the same best practices normally performed when optimizing a website for SEO. Using proper titles, descriptions, h1, h2, h3 tags, having a privacy policy, contact page, about page, and a disclaimer are just a few of the on page factors that can determine how Google evaluates your quality score.

But in terms of relevant content, there are a few shortcuts we can use when adding quality to our landing pages, or at least simulate the “appearance of quality” as far as the Google spiders are concerned. Warning: Now entering Blackhat PPC territory. Read the rest of this entry