I’m writing this post to save someone the frustrations I experienced last night as I tried to export a nice list of negative keywords into MSN AdCenter. What a pain that was!

I’ve exported complete campaigns from Adwords before, but I don’t do it often because (until recently), there wasn’t an easy way to get a campaign into AdCenter without it hiccuping and upchucking your data to shreds. (the template file they give you is complete crap by the way, but thank God for the AdCenter Desktop Tool. Microsoft finally did something right!)

I’m not going to cover all the steps of exporting a complete Adwords campaign to MSN in this post, because I think I want to save that for a video post. There are multiple way to do it. But what I do want to cover are exporting negative keywords, which isn’t as easy as you’d expect. Read the rest of this entry

As PPC affiliates, we spend countless hours researching our market, collecting keywords, building landing pages, and writing ads. After endless splits tests and tweaks, we finally find that grand slam “campaign” that seemingly deposits money into our bank, hand over fist. Month after month, the campaign is running strong, until one day for no apparent reason, the money dries up. What happened?

A number of things “could’ve” happened, but there is no time for speculation. There are “intelligence gathering” spiders out there, crawling and collecting all of our hard work into a centralized repository, for other affiliates to simply shortcut their way to your hard earned riches. Can anything be done to stop them? Read the rest of this entry